Items where Author is "Rai Azizah Agsri, Prodi Manajemen, Universitas Sarjanawiayata Tamansiswa"

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Rai Azizah Agsri, Prodi Manajemen, Universitas Sarjanawiayata Tamansiswa (2019) PENGARUH ENTERTAINMENT INFORMATION DAN IRRITATION TERHADAP ADVERTISEMENT VALUE DAN DAMPAKNYA TERHADAP PURCASE INTENTION TERHADAP IKLAN PADA SMARTPHONE (studi kasus pada pengguna Iklan Smartphone Mahasiswa Fakultas Ekonomi UST Yogyakarta). UPY Journal Press.

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