Wijayanti, Palupi Sri (2023) COMMUNITY SERVICE PAPER. Jurnal ABDINUS : Jurnal Pengabdian Nusantara, 7 (3). pp. 719-727. ISSN 2599-0764

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This community service aims to provide assistance for handicraft business actors in Bibis Kasihan Bantul Village regarding the concept of digital marketing and empower these business actors to have various promotional videos. The community service activities are carried out through seven stages: site analysis, problem identification, determination of work goals, problem-solving design, social approach, implementation of service activities, evaluation of activities, and results of service. In the last stage, the closing is done by providing an evaluation of the video marketing that has been owned by business actors by looking at the digital footprint of followers and viewers. The results of the service showed an increase in posting business products through social media. In addition, this service is expected to have an impact on the community to optimize sales through digital marketing.

Item Type: Article
Subjects: Sosial > Kelompok Sosial; Tingkatan Umur, Strata Sosial, Ras, Agama, Etnis
Pendidikan > Aneka ragam tentang Pendidikan
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Matematika
Depositing User: Mrs. Palupi Sri Wijayanti
Date Deposited: 21 Aug 2023 09:43
Last Modified: 21 Aug 2023 09:43

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