TY  - JOUR
T1  - How to achieve sustainable development of mobile payment through customer satisfaction-The SOR model
A1  - Chen, Su Chang
A1  - Chung, Kuo Cheng
A1  - Tsai, Ming Yueh
Y1  - 2019///
KW  - Customer satisfaction
KW  - Hedonic value
KW  - SEM
KW  - Salesperson selling behaviors
KW  - Stimulus-response model
KW  - TRA
KW  - Taiwan
KW  - Utilitarian value
JF  - Sustainability (Switzerland)
VL  - 11
IS  - 22
SP  - 1
EP  - 17
DO  - 10.3390/su11226314
L1  - file:///E:/jurnal/2023/j of economics and business/paper/Chen 2019 How_to_Achieve_Sustainable_Dev.pdf
N2  - In recent years, due to smartphones being more popular and the wireless network infrastructure improving, individuals are no longer constrained by the workflow on personal computers. Therefore, business operators are constantly launching new mobile application services for everyday life. This study mainly explores how mobile payment adopts the determinants, and adds utilitarian value, hedonic value and salesperson performance as antecedences to understand whether utilitarian value, hedonic value and salesperson behavior can affect satisfaction through determinants, as well as to understand consumers' mobile payment usage intention through the stimulus-response model. The research objectives of this study are mainly mobile payment users in Taiwan. 425 valid questionnaires were received. This study uses a structural equation model to analyze the data. This study's results indicate that utilitarian value, hedonic value and salesperson selling behaviors positively affects customers' satisfaction, which customers' satisfaction positively affects mobile payment usage intention. The research results could provide mobile payment operators with references in the design and implementation of the mobile payment and application process, thereby accelerating the popularization of mobile payment.
ER  -