TY  - JOUR
T1  - Applying transaction cost theory and push-pull-mooring model to investigate mobile payment switching behaviors with well-established traditional financial infrastructure
A1  - Lu, His Peng
A1  - Wung, Yu Shan
Y1  - 2021///
KW  - Habit
KW  - Intention
KW  - Mobile payment
KW  - Push-pull-mooring
KW  - SEM
KW  - Taiwan
KW  - Transaction cost theory
JF  - Journal of Theoretical and Applied Electronic Commerce Research
VL  - 16
IS  - 2
SP  - 1
EP  - 21
DO  - 10.4067/S0718-18762021000200102
L1  - file:///E:/jurnal/2023/j of economics and business/paper/Lu 2021 Applying_Transaction_Cost_Theo.pdf
N2  - The technology of mobile payments has received more attention than ever. However, whether it is possible that mobile payment will become a common payment method for consumers depends on the willingness of consumers. This study focuses on the intention from cash payment to mobile payment and adopts a qualitative and quantitative approach based on the theoretical structure of the Transaction Cost & the Push-Pull-Mooring Migration Model of Service Switching. Firstly, the Delphi Method was applied to extract three push variables perceived trouble, perceived lack of transaction records, and difficulty of paying large amounts in cash) and three pull variables (perceived convenience, perceived benefit, and perceived time-saving). After surveying 586 samples, this proposed model was tested with a structural equation modeling approach. Results: 1. the pull facet tends to be more significant than the push facet. 2. Perceived trouble had a significant effect on push factors, while perceived convenience and perceived benefit had a significant effect on pull factors. 3. Push-&-pull factors had significant effect on behavior of gender-&-age. And the-transaction-costs can divide into positive-transaction-costs and negative-transaction-costs after incorporating the Push-Pull-Mooring theory.
ER  -