TY  - JOUR
T1  - Psychophysics of Consumer's Sequence Preference of E-commerce Loan Repayments
A1  - Lu, Yang
A1  - Li, Yaning
Y1  - 2019///
KW  - China
KW  - Qualitative
KW  - e-commerce
KW  - purchase
KW  - repayment
JF  - Journal of Physics: Conference Series
VL  - 1302
IS  - 4
SP  - 1
EP  - 6
DO  - 10.1088/1742-6596/1302/4/042025
L1  - file:///E:/jurnal/2023/j of economics and business/paper/Yang 2019 Psychophysics_of_Consumer’s_Se.pdf
N2  - As E-commerce shopping has been growing rapidly in China, many consumers use loans to make a purchase, and then payoff the loan by installments. Recently studies show that all amortizing loans can be viewed a sequence of payments, and consumers prefer a decreasing sequence for a car loan. In this paper, we investigated consumers' preference of payment sequence for a less valued online purchased commodity, a smart phone. Results show consumers prefer constant sequence over decreasing sequence, indicating that consumers have unique perception of sequence for a smaller amount and shorter term loan, and they may choose constant sequence for convenience. E-commerce credit provider shall stick with the constant repayment plan.
ER  -