TY  - JOUR
T1  - The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food
A1  - Farahani, Danial Shahrabi
A1  - Momeni, Mansour
A1  - Abbasian, Ezatollah
A1  - Mohammadi, Amir Hadi
A1  - Nikeghbal, Parisa
Y1  - 2022///
KW  - Debit cards
KW  - Impulsive purchase
KW  - Iran
KW  - Pain of paying
KW  - Payment methods
KW  - Regression modelling
KW  - Unhealthy food items
JF  - Iranian journal of Management Studies
VL  - 15
IS  - 1
SP  - 1
EP  - 17
DO  - 10.22059/IJMS.2020.309818.674209
L1  - file:///E:/jurnal/2023/j of economics and business/paper/Farahani 2020 The_Impact_of_Purchases_With_D.pdf
N2  - The present study aimed to determine whether consumers are more likely to buy unhealthy food items when paying with debit cards compared to the time when they pay in cash, analyzing the effects of payment methods on the impulsive purchase of unhealthy products. To this end, the purchase behavior of a sample of 760 consumers was analyzed via a preliminary study and three main studies. To collect the data, consumer invoices, questionnaires, and purchase simulation techniques were used. The findings indicated that even though the participants who were randomly placed in the debit card payment group were aware of the unhealthiness of the food products, they still purchased such products, clearly showing their impulsive behavior. In cash purchases, the number of unhealthy food items in the shopping basket of consumers proved to be lower compared to when the consumers paid with debit cards. Furthermore, paying with debit cards reduced the pain of paying, ultimately raising the purchase of unhealthy food items.
ER  -