TY  - JOUR
T1  - Key factors determining the expected benefit of customers when using bank cards: An analysis on millennials and generation Z in Romania
A1  - Dospinescu, Octavian
A1  - Anastasiei, Bogdan
A1  - Dospinescu, Nicoleta
Y1  - 2019///
KW  - Bank cards
KW  - Banking sector
KW  - Customers' benefits
KW  - Generation Z
KW  - Innovation Diffusion Theory
KW  - Millennials
KW  - Regression modelling
KW  - Romania
JF  - Symmetry
VL  - 11
IS  - 12
DO  - 10.3390/SYM11121449
L1  - file:///E:/jurnal/2023/j of economics and business/paper/Oktavian 2019 Key_Factors_Determining_the_Ex.pdf
N2  - The purpose of this article is to define the level of significance of the different indicators that influence the benefits expected by the customers when deciding on a bank card. The most important indicators that affect the expectations when using the bank card were considered: The level of the credit limit, the existence of rewards programs, the costs associated with the card, the existence of associated services of type e-banking/m-banking, the image and the social status, the possibility to perform ATM cash operations, customer service, ease of use and volume of information on the card. The research was carried out on a sample of 148 bank cardholders in Romania from the Millennials and Generation Z. The values of the indicators for different categories of users of bank cards and different age categories can be determined based on the obtained results and the tests performed. The determined values of the indicators represent the basic elements for building a regression model that will help bank managers to optimize their personalized offers in relation to customer expectations.
ER  -